ADWEEK on LinkedIn: Here's Adweek's Super Bowl Ad Tracker: A frequently updated guide to… (2024)

Hot Girl Summer rapper, Nike collaborator, Big Mouth guest star, and – most importantly – boss and chief decision-maker of her own brand: Megan Thee Stallion is our April cover star. 🤩In a candid interview with writer Leslie Blount we get a behind-the-scenes look at the business mind behind Megan’s monikers and alter egos (see: “Hot Girl Meg,” the “Hot Girl Coach” and “Tina Snow”).🔥🔥🔥 Read the full story: https://adweek.it/3TJvGL8Photographs byKanya IwanaStyling byZerina AkersforMastermind MGMTTailoring byMatthew ReismanforMastermind MGMTHair byKellon DeryckforMastermind MGMTHair assistantBryson HillforMastermind MGMTMakeup byLauren ChildManicure by Ginger LopezPR agency Vital Versatility

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Brands know LGBTQ+ marketing helps grow their business—they’re just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there’s still significant room for more marketing that includes LGBTQ+ people, just 55% of brands actively marketed to or included the LGBTQ+ community in their marketing.The study found that such marketing efforts positively impacted brand perception (97%) and increased brand loyalty (83%). While 93% of marketers think it is important to represent the LGBTQ+ community in their ads—up from 79% in 2021—another 82% think more positively of a company that actively markets to LGBTQ+ consumers (up from 66% three years ago).

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This week brings new acquisitions, consolidations and client wins to agencies everywhere.

dentsu Media’s new Merkury for Media data and identity platform is debuting now in U.S. markets.Previously known as M1, the Merkury technology harnesses Merkle’s data assets and technology chops to help Dentsu Media’s staff across its three media agencies—Carat, iProspect and Dentsu X—activate media on behalf of their clients.

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The NFL season doesn’t start for months, but Peaco*ck and Amazon have already scored big wins. And no, the Taylor Swift Effect had nothing to do with it, according to the National Football League (NFL).

Digital advertising has reached an inflection point and those who are leaning into innovation are coming out ahead. Jeremy Fain, CEO and co-founder at Cognitiv, spotlights how AI allows advertisers to do more than just achieve campaign results. #sponsoredhttps://lnkd.in/eMyvsRWg

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Oatly continues its partnership with Minor League Baseball by introducing the league’s 121st team, representing the brand’s hometown in Sweden. ⚾️Expanding on Oatly’s presence throughout MiLB stadiums in recent months, Oat Milkers events will feature interactive game experiences from the brand. This includes an oat milk carton throwing out the first pitch, trivia moments and a chance to “sign a contract to be an Oat Milker for a day.” Touchpoints will appear throughout all 120 league stadiums.

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You heard herrrrrr! 🔥Read Leslie Blount's candid interview with THEE Hot Girl Coach, Meg Thee Stallion: https://adweek.it/3TJvGL8

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What will make the next generation of Chief Marketing Officers different? Beyond traditional branding and strategy, they are mastering versatile skills like content creation, copywriting, strategy, and paid media management. Join Taco Bell CMO Taylor Montgomery at #SMW as he shares his journey from manager to CMO. https://adweek.it/4a30RYB

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