¿Cómo puede presentar la investigación de una manera que involucre a su audiencia? (2024)

I agree, you should always tailor your findings based on your audience’s expertise. However, if a concept is a tough topic to understand, it’s always advisable to present the findings in a format that is easy to understand and then you can share the detailed analysis if the team is interested in. One of the best tool to explain a complex findings is use of framework. It’s easy to understand and visually engaging. But its always advisable to add an explaining slide or “how to read the chart” slide before you introduce a framework in your presentation.

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It all starts with the audience however engaging them is a critical.I find nothing easier to engage the audience than Questions, at times I use live polling to them going as well as settling my nerves and adjusting (if needed) my storyline.Another strategy that really works is starting with a conclusion and then building on that as to Why I have reached this conclusion then share findings from the data analysis and why it matters.

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The best health care professionals and scientists present their scientific findings in a story format. Specifically, they share what types of problems patients experience and how the data they are sharing helps with that problem- whether it's safety or efficacy. You don't even realize they are telling a story so it's not obvious but it's intertwined.

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Well the basics for anyone wanting to address an audience include asking yourself a couple of questions such as: who is in the audience? Why would they be remotely interested in this topic, if they are not interested how can I win them over? What should be the three to five key messages or take aways or facts that they should take away? With this in mind then plan the roadmap for the talk, the tools you use to engage all the senses of the audience and let them participate in the presentation at pre-determined points of the presentation or story of your research findings. You want your audience to fall in love with your topic or research by positing what the issue you investigated is, why it matters to you and them. Link it to real life.

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Know your professional "why" and link your ideas to the social agenda. Share with your audience why this presentation is important to you at this moment of your life. As for the social agenda, I try to use a recent news story to highlight my topic or a suggested change. Resources for inspiration here are reports from global organizations (United Nations) or business publishers (HBR). These kinds of references map your topic to a bigger picture and add more credibility.

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Picture this: You've spent months uncovering critical insights into renewable energy's potential. But what's the main takeaway you want your audience to leave with? To engage them, define your purpose clearly. Let them know that transitioning to renewables isn't just about saving the planet; it's about creating a more sustainable, prosperous future for generations to come. Purpose sparks interest, and interest fuels engagement.

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Think of your research as a heroic journey. Your data, the unsung heroes, face challenges (rising emissions) and seek resolutions (clean energy solutions). Craft a compelling narrative, weaving data points into a gripping story. Share anecdotes about real people impacted by climate change, making your research relatable. Stories turn abstract facts into a journey your audience will remember.

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Balancing between over-explaining and under-explaining is the thin line that hooks up your audience. One trick I've found useful is that your storytelling should not miss ANYONE from the audience from connecting, i.e. not leaning towards being too technical. The blessing is that each person envisions their own unique story in their mind, so give them some area to fill in things on their own.

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“Visual Capitalist” is a great go-to website for inspiration on visualising complex or boring data. Also, sometimes less is best. Too many data points in one page can dilute your message or lose the audience. Learn to use transitions/animations smartly to flow with your story and try to take the audience on a journey.

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While data visualization is very effective, it can be tempting to “window dress” data visuals to fit the desired story. In order to have data truly speak for you, it’s important to show different visualizations of the same insight. This allows the audience to understand nuances and different possible conclusions to be drawn. Remember: statistics can be misleading. So always think critically about what you’re showing and what you’re shown. Presenters/researchers have the responsibility to tell the truth as best and complete as they can.

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During any presentation, you as the presenter are the main attraction. The presentation is extra. Therefore, it is important that you limit the amount of data or text. You want the audience to focus on you.Well-intentioned and timed pauses are crucial to let the audience process your information. It allows critical information to speak for itself.Public speaking and presentation skills take years and practice to develop. Therefore, you should know your content to the point where you don't need note cards. Once you've mastered your topic, you will then have the time to focus on your delivery. It's very difficult to be a polished speaker when you are not a master of your content.

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Your research isn't just data; it's your passion for a better world. When you step on that stage, remember to breathe life into your findings. Practice your delivery, infusing it with enthusiasm. Make eye contact to connect on a human level. Smile when you share the successes—like solar panels powering homes. Your delivery is the bridge between your heart and theirs.

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In my recent masters studies on effective research, I've observed an evolution in academia's approach. Traditionally, researchers abided by the "publish or perish" maxim, highlighting the significance of disseminating knowledge. But as times changed, Nicholas Negroponte, the inaugural director of the MIT Media Lab, shifted the focus with his mantra, "demo or die," emphasising the importance of tangibly showcasing one's work. Joi Ito, the current MIT Media Lab director, took this a step further with "deploy or die," underscoring the need to move from mere demonstration to real-world application. I strongly agree with this position, the essence isn't just in presenting research, but in its tangible impact and real-world relevance.

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To engage my audience, I use interactive questions. I embed questions in my presentations with QR codes and hyperlinks that take you directly to the question I have embedded. I give everyone a couple options of minutes to answer the question and then I show the results. People respond very well to this technique.

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