Samuel Stubbs on LinkedIn: "No Team Has Ever Gone Through More In One Year" | Larry McReynolds… (2024)

With the NASCAR Playoffs underway, Keith Friedenberg and Norris Scott traveled to Florida for the 23XI Racing Partnership Summit, sharing survey insights to help the team and their partners better understand their fan base.Our findings? In addition to qualities fans have come to expect from NASCAR like “exciting” and “cool," 23XI, led by playoff contenders Bubba Wallace and Tyler Reddick, stands out for being seen as “inclusive” and “culturally relevant”. ⬇️Explore some highlights from our report below. #EndeavorAnalytics| #SportsMarketing #NASCAR#PrimaryResearch

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Postcards: The Roots of NASCAR Card Collecting: While NASCAR's earliest recognized trading card sets date to the 1970s, there are plenty of postcards featuring some of the sport's legends that were produced long before that--and most aren't expensive. https://lnkd.in/gVTuVnss #VintageSportsCardNews #NASCAR #NASCARcards | @CollectingAll

Being able to consisely educate consumers without slighting or dispariging the stakeholders was the branding challenge and one that I feel we've overcome with the NASCAR Regional branding. It was quickly evident in our search to define the foundational business of NASCAR that it’s definition meant a lot of different things to a lot of different people. Roots. Weekly. Touring. Grassroots. Origins. Ladder. Home Tracks. All of these terms have been used to group the steps that ladder up into NASCAR’s top three national series. It was a bit confusing and disjointed and awkward. If we’re going to market the term needed a bit more clarity and simplicity. Whether it's our broadcast consumers or commercial partners, NASCAR Regional is able to go to market with an aggregation of platform assets in order to make an impact across our official ladder system. Using a more widely accepted vernacular allows quicker understanding of the assets and also gives room to grow the official NASCAR ladder system portfolio. All of that said - this rebrand took a good amount of work with collaboration and effort across multiple departments and I’m honored to see it come to fruition in my short time at NASCAR. Lauren Wescoat ran point from our team but the Weekly, Editorial, Digital, Broadcast, Comms and Competition departments all have their fingerprints on this one with a big shoutout to David Zane and Patrick Morris ‘ brand team that brought this from problem to solution. The first step in organizing it is defining it. Excited to take the next step…

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Postcards: The Roots of NASCAR Card Collecting: While NASCAR's earliest recognized trading card sets date to the 1970s, there are plenty of postcards featuring some of the sport's legends that were produced long before that--and most aren't expensive. https://lnkd.in/gVTuVnss #VintageSportsCardNews #NASCAR #NASCARcards | @CollectingAll

Discover the remarkable parallels between Bubba Wallace's explosive rise in 2023 and 2019 AHF Inductee Janet Guthrie's pioneering journey in #motorsports. This article paints a vivid picture of their challenges, triumphs, and the evolution of NASCAR over the years. 🏎️🔗 Read the full article here: https://bit.ly/46gnqH0EssentiallySports#womeninmotorsports #automotiveindustry

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How do you create the winningest team in NASCAR history?👇The President of Joe Gibbs Racing, Dave Alpern, talked with me about focusing on their True North: Go Faster. 🏁Every organization should know their purpose and daily objective in one sentence. For Joe Gibbs Racing, the purpose is to Go Faster. Every decision they made for thirty years filtered through that one question: “Will this make us go faster?” Their philosophy is simple: If we lead the most laps and win the most races, everything else (sponsorships, marketing, recruiting talent) will take care of itself. For every purchasing decision they asked “Will this make us go faster?”For 15 years, Joe Gibbs Racing had no sign out front in their business park. 🏢Spending 💲 on the expensive signage did not directly help their true north of going faster. It became a symbol and badge of honor for team members in the organization to keep all focus on making every decision and resource towards their true north. Listen to my full interview with Dave Alpern here: ⇥https://lnkd.in/eB3G94Z5

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ICYMI: Here's our recent breakdown on the Panthers, Hornets and NASCAR!

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Nifty And Speedy Criminal Alcohol Racing …is what NASCAR should stand for. I’m just kidding. But that could definitely be used to explain how NASCAR started. The origins of NASCAR trace back to the 1920’s when the USA banned alcohol. People started making alcohol at home and the daring ones started smuggling it. These daring ones gave birth to NASCAR - one of the top-ranked motorsports organizations in the world. Follow me for more such interesting stories! #storytelling #motorsport #formula1

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FinditParts has some amazing things happening over the next 100 days! Get in on the excitement! 🚚 🚛 🤩 🔧 🔩 ⚙ 📦 #supplychain #logistics #shipping #truckparts #heavydutytrucks #automotive #procurement #sourcing #fleetmanagement #truckdriver #trucking #truckindustry

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The NASCAR Playoffs is an adrenaline-fueled spectacle. It's a complex yet exhilarating format featuring 16 top drivers, battling in 10 races, with every win and performance having a massive impact on the championship title. The Championship 4 - an elimination-style final showdown that disregards regular-season points and focuses solely on the results at Phoenix Raceway. It's a winner-takes-all clash that promises nail-biting thrills.The Points Reset ensures fairness, resetting drivers’ points each playoff round to prioritize playoff performance. It's a refreshing reset that levels the playing field, making every race a pivotal moment in the competition.The gripping Elimination Rounds gradually whittle down the field to the final four. The stakes are high, the competition fierce, and the finishes exhilarating.Experience the intensity, drama, and pure thrill of high-speed racing. The NASCAR Playoffs - a must-watch for all fans of racing. #NASCARPlayoffs #autoracing #motorsports #highstakes #racecars

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